Stories behind the logos of 8 most famous luxury brands
Find out the inspirations for crests featured by Louis Vuitton, Bentley and more
The world’s major luxury lifestyle brands have some artistic and mystical emblems. We find out the stories behind them. The Lamborghini Bull:
\nOne of the world’s most famous car brand logos is Lamborghini’s Bull, which stands for the Taurus zodiac sign of the company’s founder Ferruccio Lamborghini. Interestingly, Lamborghini was also heavily interested in Spanish bullfighting. He subsequently named a lot of his cars after famous Spanish fighting bulls. One such car is the Lamborghini Murciélago, named after the bull who survived 28 sword strokes in a bullfight in the 1970s.
The Ferrari Horse:
\nLamborghini’s biggest rival Enzo Ferrari reportedly said his brand’s prancing horse logo was inspired by the horse once painted on the fuselage of the fighter plane of Italian aviation war hero Francesco Baracca. Ferrari had met Baracca’s mother who convinced him the horse would bring him good luck.
The Versace Medusa:
\nThe story of Greek mythical creature Medusa describes her as a beautiful maiden who was turned into a monster with hair made of living serpents and eyes so scary they turn gazers into stone. Other stories describe Medusa as having stayed beautiful, but became fatal. To Gianni Versace, the Medusa head represented authority, attractiveness and fascination. He reportedly said: "Whoever falls in love with Medusa can’t flee from her."
The Rolls-Royce Spirit of Ecstasy:
\nThe iconic car bonnet and brand logo was inspired by the secret affair between politician and car promotor Lord John Douglas Montagu and his secretary and mistress Eleanor Thornton. Montagu, who wanted a bonnet for his Rolls-Royce, requested his friend sculptor Charles Sykes to design one for him. With Thornton as a model, Sykes created the Spirit of Ecstasy.
The Chanel Interlocking Cs:
\nThere are many stories behind Chanel’s interlocking Cs logo, but the most popular one suggests that it was inspired by two stained glass windows in an Aubazine chapel at an orphanage where Chanel spent most of her childhood. The windows featured interlaced curves similar to the brand’s logo. We think it probably has more to do with the initials of her name.
The Bentley Flying Wings:
\nThis car brand’s logo is one of the most artistic in the motoring world. The ‘B’ emblem in the middle of the two wings represents the initial of its founder W.O. Bentley. The wings, however, are said to signify that the car is the closest a vehicle can be to having wings – a metaphor relating to its speed.
The Louis Vuitton Monogram:
\nArguably the world’s most famous fashion monogram, the Louis Vuitton logo was created by the founder’s son to allegedly prevent the copying of the brand’s luggage. In France, the pattern was dubbed "checkerboard" for its alternating squares of brown and beige. The copying issue remains a major problem for the French brand years later.
The Rolex Crown:
\nThis one is pretty simple. The watch brand’s slogan "A Crown for Every Achievement" is reportedly the inspiration behind the crown logo. The slogan had been used since the brand’s establishment in the 1900s and it was an extension of the three characteristics which the name was built upon: prestige, victory and perfection.