Top 10 items purchased online by UAE shoppers
Nielsen data found that online purchase intentions in the UAE have doubled since 2011
Nielsen, a global data company that provides information on what people watch, listen to & buy, found that online purchase intentions in the UAE have doubled since 2011. But not all types of goods and services appeal to the virtual shopper. Here are the top 10 items that are purchased online by UAE consumers. Based on Nielsen’s case study which collected data from 30,000 individuals reported that airline tickets are the most popular, with more than half (57 percent) of the respondents in the UAE saying they intend to purchase tickets online in the next six months. Second most popular items purchased are hotel reservations and tours, with 48 percent of the respondents saying yes on the survey. Also ranking among the top categories are event tickets with 43 percent popularity. Coming in fourth place is clothing, accessories and shoe shopping, which was up by 5 percent from last year for a total of 35 percent. Computer software (not downloaded) received a 35 percent favourable response. 29 percent of UAE residents agree that purchasing mobile phones online is a reliable method. eBooks are very popular with UAE shopper as 28 percent have responded favourably. However, 55 percent of the respondents say that they would never purchase a hardcopy book online. Music was purchased by 26 percent. And videos, DVD’s and games are purchased by 24 percent of the respondents online. Finally, electronic equipment had a high 23 percent favourable response, but it is still very low compared to global standards.