Top ten football club sponsorship deals
Is Man City's $642.2m deal with Etihad Airways, football's biggest sponsorship deal ever? We find out
As rivals argue over Manchester City football clubs’ £400m ($642.2m) sponsorship deal with Etihad Airways – both owned by Abu Dhabi – it has taken the title as football’s biggest sponsorship deal ever and will no doubt leave its Premierships rivals green with jealousy. What follows are ten other equally impressive mega bucks deals by top European football clubs (Getty Images) Manchester United and Nike - $486m over 13 years -- \nSigned in 2002, this was the biggest deal at the time before Etihad and Manchester City clinched the top title. Signed in 2002, Nike replaced Umbro as the club’s kit provider and the deal included the team’s global licensing and retail operations.\nIn 2009, The English clubs also signed a $128m four-year deal with US firm insurance operator Aon Corp, replacing previous sponsor AIG. Juventus and Tamoil - $265m over 10 years -- \nSigned in 2005 between the Italian club and the Libyan oil company, the deal was for five years and renewable for up to ten. However, when scandal struck the Turin-based club and it was relegated, the deal turned sour and the Libyans backed out. Barcelona and Qatar Foundation - $235m over five years --\nSigned in December 2010, the Qatar Foundation deal was reported as a record shirt sponsorship deal with Barcelona, which was for around $235m. The deal with the Qatar Foundation, which promotes education and research in the Middle East, was criticised at the time by former Dutch superstar Johan Cruyff who said it was "sullying the jersey" of a team that had previously refused to put a logo on its shirts. Barcelona and Nike - $210m over five years --\nThe Spanish club had previously refused to allow logos on their jerseys, but a favourable deal from the shirt manufacturers and tougher economic conditions saw them quickly change its mind. Chelsea and Adidas - $160m over 10 years --\nLondon team Chelsea, owned by Russian billionaire Roman Abramovich, renewed its multi-million pound deal with Korean electronics giant Samsung in 2008. The clubs also has a kit manufacturing deal with Adidas. Arsenal and Emirates Airline - $160 over 15 years --\nThe 2006 deal between Arsenal and Dubai-based airline Emirates Airline was the biggest of its kind before its Abu Dhabi rival went one better. In 2010, Emirates said it is hoping to renew its partnership with Arsenal Football Club when its current deal expires in 2021. Arsenal’s kit manufacturing deal is with Nike. Liverpool and Standard -- Chartered Bank - $130m over four years --\nSigned last year, the £81m matched that won by Manchester United from Aon and saw them end the deal with had with drinks brand Carlsberg since 1992. Bayern Munich and Deutsche Telekom - $115m over three years --\nIndustry sources say this deal is performance related and the telecoms giant will have to pay the German team even more if its rankings improve, but with it coming runner up in the German league, there is little more the team can other than lift the trophy in 2011. The deal lasts until 2013 so there is still time. Real Madrid and Bwin - £54.9m over three years --\nThe Spanish team’s previous 2006 deal with Taiwanese mobile phone giant BenQ went soar when the firm went bust, but in 2007 it signed a deal with Austrian online gambling firm Bwin. It has also had a deal with Adidas since 1998 and both have helped make the club the richest in football history, with revenue of around €438.6m ($625m). AC Milan and Emirates Airline - $83m over five years --\nThe Italian club was the Dubai-based airline’s second biggest shirt deal and the 2010 deal saw it replace Austrian online betting group bwin. However, the deal did not include the sale of a stake in the club as some media outlets had previously reported.