By Neil Halligan
Sony’s success attributed to strong focus on Arab language gamers
Sony has announced that it has sold more than one million PlayStation 4 units in the Middle East since its launch in 2013.
The Japanese tech giant has sold 25 million units worldwide, and aims to sell another million in the region, according to Sony Computer Entertainment MENA General Manager Robert Fisser.
Sony’s success in the region has been attributed to its focus on Arab gamers by supporting the Arabic language on the PS4’s system user interface.