By Sam Bridge
New office falls under the umbrella of Public Diplomacy Office in the Ministry of Cabinet Affairs and the Future
The UAE's Nation Brand Office has officially begun its task of coordinating the message of the country to the rest of the world.
The new office, which falls under the umbrella of Public Diplomacy Office in the Ministry of Cabinet Affairs and the Future, has also announced the launch of its new website portal - www.nationbrand.ae.
The Nation Brand Office aims to strengthen cooperation between the government and private sectors to enhance the reputation of the UAE.
It is also responsible for building cooperation mechanisms with academic and research institutions in the country, as well as managing and implementing media and promotional campaigns to ensure that the message of a unified brand is consistent with the seven emirates.
The establishment of the new office came after the recent launch of the Nation Brand initiative which saw more than 10.6 million people from all over the globe choose the Seven Lines design to represent the nation going forward.
Saeed Al Eter, director-general of the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, said that establishing the Nation Brand Office will enhance efforts to highlight the UAE’s success story to the world.
He added: “The UAE Nation Brand aims to narrate the UAE’s story to the world, boost the country’s positive image on the global scale, and enhance its position globally by highlighting its unique experience that seeks to enable people, provide constant learning and development, ensure sustainable growth, and emphasize cooperation and partnership.”