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Thu 14 May 2020 04:50 PM

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UAE launches National Creative Relief Programme

The programme will provide financial grants to individuals, small businesses and entrepreneurs

UAE launches National Creative Relief Programme

The UAE’s Ministry of Culture and Knowledge Development (MoCD) has launched a ‘National Creative Relief Programme’ to help those working in the cultural sector during the Covid-19 pandemic.

In a statement, the Ministry said that the programme will provide financial grants to individuals, small businesses and entrepreneurs.

“Creatives are an integral part of our society, offering cultural and creative content to the community,” said Sheikha Mariam bint Mohamed bin Zayed Al Nahyan, chair of the Salama bint Hamdan Al Nahyan Foundation.

“The programme preserves the UAE’s cultural achievements and allows creative production to thrive and flourish as the works contribute to creating human communication between thought and culture, and we cannot imagine our lives without these nuances,” she added.

Noura bint Mohammed Al Kaabi, the UAE’s Minister of Culture and Knowledge Development, said that the UAE is the first country in the region to undertake such an initiative to support creatives during the pandemic.

“Our creative economy is a strong one,” Al Kaabi said. “We have several creative districts across the country that house thousands of local and international firms.”

“By maintaining the competitiveness of the creative sector and creating a set of policies and initiatives that encourage creative entrepreneurship, durability and sustainability of the creative sector, we contribute to the UAE’s acquisition of a large share of the creative economy market globally,” she added.

All applications will be accepted for a period of seven days starting on May 17 through a digital platform. A committee will then evaluate requests based on criteria including the size of lost work and projects and the financial impact of Covid-19.

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