Ecolab, a global sustainability leader offering water solutions and services, said it helped companies in the Middle East, Africa and India region save 47.9 billion liters of water in 2023, the equivalent of annual drinking water needs of more than 43 million people.
It said this was done by mobilising industry and businesses to adopt water-saving strategies, aligning with the ‘Water Security Strategy 2036’ of the UAE.
Ecolab said it continued to expand its ‘Ecolab Water for Climate programme’ last year, which is designed to help customers advance sustainable business growth while meeting climate and water goals.
The Ecolab Water for Climate programme combines the company’s expertise, technologies and resources to help companies better manage their water and, in turn, lower energy consumption, avoid greenhouse gas emissions and lower costs.
Stefan Umiastowski, Ecolab’s Senior Vice President India, Middle East and Africa, said the company’s regional water-saving impact complements the UAE’s robust efforts to combat water scarcity.
“The programme raises awareness of this critical issue and highlights the potential of collaboration and technological innovation to ensure a water-secure future,” he said.
As part of its climate and water scarcity work, Ecolab recently released the Ecolab Watermark Study to measure the state of water stewardship across 15 countries worldwide, including the UAE.
The study found that 67 percent of UAE consumers believe clean and safe water will be an issue within the next five years, while 79 percent of consumers in the country believe that manufacturers and businesses lack clear guidance or plans to tackle water scarcity, underscoring an urgent call for action.
Water scarcity is one of the most pressing concerns facing the world, particularly for the UAE, with the country’s Government publishing a discussion paper last year on the urgent threat of global water scarcity, intended to serve as a global call to action.
More recently, the UAE president established the Mohamed bin Zayed Water Initiative, aimed at enhancing global water scarcity awareness and fostering technological innovation and international cooperation to address this crisis.