By Salma Awwad
Luxury car maker says it delivered more than 11,600 vehicles in region, up by 26%
Porsche has revealed a record year of regional sales across the Middle East and Africa with figures up more than 26 percent compared to 2012. Porsche delivered 11,609 new cars across the region in the January to December period of 2013, up from 9,171 in the previous year.
With the United Arab Emirates accounting for more than a quarter of regional sales, Porsche credits it with playing the most substantial role in its success.
In Dubai alone, sales figures have increased by 14 per cent with 1,892 vehicles delivered in 2013, while Abu Dhabi contributed with a total delivery of 1,422 cars marking more than 34 percent year-on-year growth.
Kuwait posted results 36 percent higher than the year before, up by 400 to 1,496 new cars delivered.
Christer Ekberg, Managing Director of Porsche Middle East and Africa FZE, commented: “These results cap off what has been an absolutely incredible year for all of us at Porsche. Known globally as the landmark year in which the iconic Porsche 911 celebrated its 50th anniversary, the latest figures show that demand for Porsche cars in the Middle East and Africa region has never been higher.”
The 911 car was a key contributor to the region’s growth as sales increased from 1,274 to 1,729, a rise of more than 35 percent. The Porsche 911 now holds a 15 percent share of all models sold.
The Cayenne is still the most successful Porsche in the range; with 6,911 Cayenne sold in 2013 the model has witnessed a 19 per cent growth on the previous year. It contributed almost 60 per cent of the overall sales figures last year.
2014 launches will start withthe brand’s newest sports SUV, the Macan, followed by the new Cayenne Platinum Edition which will arrive to the region within a month.
The iconic 911 Targa is set to join the model fleet this year and deliveries of the anticipated 918 Spyder will also begin this year.