Porsche hires senior exec to drive MidEast growth

Luxury German car maker sets up new department to expand markets in the region
Porsche hires senior exec to drive MidEast growth
A Porsche-branded hood badge sits on an automobile at the companys factory in Leipzig, Germany, on Wednesday, March 28, 2010. Porsche SEs carmaking unit, which is 49.9 percent-owned by Volkswagen AG, said profit jumped 22 percent last year as deliveries of the Cayenne sport-utility vehicle surged. (Bloomberg)
By Andy Sambidge
Sat 27 Jul 2013 11:18 AM

German luxury car maker Porsche has announced a key senior appointment in a bid to drive growth in the Middle East.

Porsche Middle East and Africa, a wholly owned subsidiary of the top-end automotive marque, has hired Steffen Fleck as director for a new network development department, a statement said.

Within this newly-created role, Fleck will be responsible for managing and developing the importer and dealer network to enhance the Porsche business in existing as well as new markets across the Middle East, Africa and India.

The statement said the role will focus on the identification of "white spot opportunities for growth in existing and new markets, the set-up of new Porsche investor agreements and showroom facilities, as well as managing corporate identity and service standards".

George Wills, managing director of Porsche Middle East and Africa, said: "Our 2018 strategy is focused around the investment in our people and enhancing our business in the region.

"The introduction of a network development operation and the appointment of Steffen Fleck to oversee it are paramount to this strategy. We are excited about a bright future with existing and new partners alike as we continue to work towards our growth target."

Fleck's appointment comes after a successful first half of 2013 which saw Porsche Middle East and Africa sales increase more than 50 percent compared to the same period in 2012.

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