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Mon 14 Sep 2015 01:47 PM

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PR giant Edelman completes deal to buy Dubai agency

Transaction to buy DABO & CO sees the launch of new co-branded entity called Edelman DABO

PR giant Edelman completes deal to buy Dubai agency
Edelman to acquire Dabo & Co: L to R - Rob Holdheim, CEO of Edelman SAMEA, Camilla dAbo and Lucy dAbo managing partners of Dabo & Co, Matthew Harrington, Global COO of Edelman.

Edelman on Monday announced the completion of its acquisition of DABO & CO, the Dubai-based PR and events agency as it expands its presence in the region.

The transaction, first announced earlier this year, sees the launch of a new co-branded entity – Edelman DABO, a statement said.

Edelman, the world's largest independently owned public relations firm, has more than 5,500 employees in 65 cities worldwide and in 2014 had net revenues of around $780 million.

The statement said that Edelman DABO combines consumer public relations and digital capabilities of both companies, and also features the creation of Edelman DABO Experiential and builds upon the creative track-record of DABO’s event management division.

As a result of the integration, Edelman DABO now has a roster of more than 50 clients in the Middle East. 

“The communications marketing landscape is evolving at a pace where yesterday’s innovation horizon is reached at a speed that was unimaginable even a couple of years ago. Our focus on building our leadership position requires us to be one step ahead of our clients’ evolving needs,” said David Brain, president and chief executive officer, Edelman Asia Pacific, Middle East & Africa.

“This acquisition leaves us perfectly positioned for dynamic growth,” added Robert Holdheim, CEO – South Asia, Middle East & Africa, Edelman. “We now have scale, local and regional expertise, and a business that is well balanced between brand communications and reputation management.” 

Edelman’s combined operations in Abu Dhabi and Dubai now have more than 150 employees.

“We are delighted to have completed the acquisition process and to have revealed our new brand identity as an Edelman company,” said Lucy d’Abo, former managing partner, DABO & CO and now managing director, Edelman DABO Experiential. “We are now entering an incredibly exciting new chapter and believe that Edelman DABO will firmly establish itself as the leading brand communications agency in this region.”

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