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Wed 26 Oct 2011 04:56 PM

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Pragma Group set to debut London nightclub in Dubai

Cirque du Soir to join Cavalli Cafes, 400 nightclub in firm’s lifestyle portfolio

Pragma Group set to debut London nightclub in Dubai
Cirque du Soir will launch on Nov 15 at the Fairmont Dubai hotel

Pragma Group, the Beirut-based lifestyle investment group,
is set to launch an overseas branch of the London nightclub Cirque du Soir in
Dubai next month.

The luxury hotspot will open its doors on 15 Nov at the city’s
Fairmont Dubai hotel, featuring live performances from stilt walkers, burlesque
dancers and fire eaters, the company said.

The club combines “circus theatrics in a clubbing
environment,” Joe Tabet, executive chairman, said in an emailed
statement.

Pragma already operates The 400 nightclub in the same venue.

The firm, which bought the franchise rights for the London
brand in a multimillion-dollar deal, plans to launch a further three international
Cirque de Soir outlets over the next three years.

Designer Stephane
Dupoux, the name behind Buddha Bar in New York and Cocoon in London, has been
hired to kit-out the club’s Dubai venue.

Cirque du Soir London opened its doors in 2009, and quickly
made a name for itself as a celebrity hangout, attracting stars such as Usher,
Lady Gaga and Leonardo Di Caprio.

Pragma Group said it May it planned to launch three Cavalli
Cafes in Istanbul in the next eighteen months as part of a $150m global
expansion.

The group, which currently operates the Cavalli Club in
Dubai’s Fairmont hotel through a license agreement with the Italian fashion
designer, also planned to expand the Cavalli Club brand in Miami, Moscow and
London in the next three years.

Pragma also has a franchise deal with the former Formula One
team boss Flavio Briatore.

The firm plans to use the billionaire businessman’s name for
its redevelopment of Dubai Media City’s Palladium.

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