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Sun 30 Oct 2016 12:27 PM

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Preferred Hotels adds Saudi, Bahrain properties to portfolio

Company announces deal for two ultra-boutique hotels in Riyadh along with the Domain Hotel & Spa in Manama

Preferred Hotels adds Saudi, Bahrain properties to portfolio
Vivienda Residences in the Saudi capital Riyadh.

Preferred Hotels & Resorts, the world’s largest global provider of sales, marketing and distribution services to independent luxury hotels, has announced the addition of two new luxury hotels in Saudi Arabia and another five-star hotel in Bahrain.

The three additions consist of a duo of ultra-boutique properties in the Saudi capital of Riyadh - the Vivienda Residences and Vivienda Granada - along with the Domain Hotel & Spa in Manama.

All three properties join the Preferred Hotels & Resorts LVX Collection and represent the company’s debut in these two key regional markets.

“This is a milestone moment in the development of the Preferred Hotels & Resorts brand in the Middle East. We are making great strides in the region’s dynamic hospitality market, which is synonymous with luxury global and regional brands as well as unique independent hotels and provides strong synergy with Preferred’s exacting brand values,” said Saurabh Rai, executive vice president, Preferred Hotels & Resorts.

In 2015, Preferred said it showcased the value it brings to its hotel partnerships by generating more than $1 billion in collective reservations revenue for its member properties around the world.

The brand added it has seen a 19 percent increase in reservations revenue for member properties globally from January through August compared to the same time period in 2015.

The move by Preferred Hotels comes as Saudi Arabia aims to increase the revenue generated from tourism to 18 percent of GDP in the next 14 years.

The Vivienda Residence, which is comprised of 12 private villas, also features a pool, gym, all-day Italian restaurant and is about to unveil its own pop-up concept with a calendar of visiting Michelin-starred chefs.

Sister property, the 48-room Vivienda Granada, is also an all-villa property, with a collection of three-bedroom residences located in the new financial district of Al Shohada.

In Manama, The Domain Hotel & Spa offers 131 rooms and suites, Preferred added.

Other recent additions to its Middle East portfolio include the soon-to-be-opened Dukes Dubai and a number of hotels under the Katara Hospitality portfolio in Qatar.

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