By Staff writer
Fresh food brand says it will open four new outlets across business hubs in the emirate
Pret To Go, the eatery located in the heart of the Dubai International Financial Centre (DIFC), on Tuesday announced plans to launch four additional outlets across the emirate.
The brand which provides fresh food to the "person-on-the-go" revealed new openings across the business hubs of JAFZA, DAFZA, Media City and Downtown Jebel Ali – Galleries Building 1.
JAFZA will be the first outlet to open, with a launch date of the end of February. A Media City branch will follow in April, with dates currently being set for DAFZA and Downtown Jebel Ali locations in Q2 2015.
The first Pret To Go outlet opened in DIFC in November and offers a selection of natural and wholesome food, with a delivery service across the financial hub.
"Each outlet will retain the values of the original, being built around the needs of a dynamic, discerning market that do not always enjoy the luxury of time when it comes to eating well," the company said in a statement.
"Pret To Go is fast building a niche as the outlet for real food on-the-go, allowing working busy professional to enjoy real food whilst maintaining health and vitality," it added.
When I first read this article I assumed that it was about the UK sandwich chain Pret a manager, which is universally shortened to Pret. This interested me because I love the food its serves which really is a step above your average sandwich. It also surprised me because I know that the company does not do franchises and has limited overseas outlets in US, France, Australia and HK but I have often hoped that it might change its tune and consider opening up in the GCC. After then doing a bit of research I found out this company in Dubai is nothing to do with UK Pret. This sounds like copyright infringement as most people will associate this name with Pret in the UK. Details of the imposter are already on their way to London.
Ready to eat (pret a manger) vs Ready to go ... if they have no intention to expand to Dubai and no copy right on the word ready/pret in Dubai is there a problem?
Depends. If Pret own a worldwide trademark (or at least the UAE trademark), then yes, there's a problem. It means Pret to Go is breaking the law. There's also the small legal point of co-opting someone else's work for your personal profit, which is more than just 'British fair play' as someone else dismissed copyright law elsewhere on this site, but a crime.
I have visited both pret to go and pret a manger and I don't see any similarity at all - both of them have very different food , flavors , design and look.
I hope this doesn't scupper plan to open 'Har-rods Dubai' store. I will have a small section selling posh fishing poles but mostly i'll be selling everything you'd expect from an upmarket department store, say one that's located on Brompton Road in Knightsbridge.
In that note, here's another one MacDonalds (TM), I'm calling it.
Slogan: You'll be loving it.
Nor mine to open Sell-Fridges. I will, of course, be stocking white goods but the majority of the store will be dedicated to high end fashion, several top class food and beverage outlets and a very exclusive furnishing department (on the top floor).
Pret a Manger has opened in Dubai in Terminal 1 first
Here's a few more 'original' business ideas; Subwhey! - making sandwiches from bread made from whey (the liquid remaining after milk has been curdled and strained....Yum!)
Burka-King: A halal based burger joint owned & staffed by women in traditional dress.
Bask In Robin's Ice cream: Bask in the 32 flavours of Robyn's beautiful ice cream
Sheikh Shack. A posh burger place...only posher.
@Fentoni. Pray, do entertain us with more juvenile sarcastic outbursts about well known supermarkets in the UK that have been accused of tricking consumers into buying own-brand products by making them look like household labels. What? That's preposterous, you would say. Well, not quite old chap.
A survey found recently that Aldi, Asda, Morrisons, Sainsbury's and Tesco have products with packaging almost identical to leading brands.
To quote the director of British Brands Group: " A shortcoming in the UK legislative framework makes it very difficult for brand owners to challenge the practice [of copying brands].
You know the old adage: People who live in glass houses shouldn't throw stones...You do know what that means, don't you?