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Wed 22 Oct 2008 04:00 AM

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Pricer keeps codings cool

Swedish it solutions  specialist Pricer is showcasing its latest innovation for the retail trade at GITEX Technology Week through regional partner Technowave International.

Swedish it solutions  specialist Pricer is showcasing its latest innovation for the retail trade at GITEX Technology Week through regional partner Technowave International.

The ‘ESL Pricer' is a wireless barcoding solution controlled by an infared system that allows near immediate price updates across multiply-priced stock.

"Imagine a supermarket uses this system across all its fproducts, each priced differently, then it wants to include them in a multiple-offer deal," enthuses TK Saddath, senior sales engineer for Pricer's distributing partner Technowave International.

"What would have taken an entire evening with normal barcoding can now take place in just fifteen seconds, it's a huge advance."

Saddath says he anticipates the product being a big hit in the Middle East.

"Our lead office is here so we will market strongly here," he states. "It's a great advantage to show it at GITEX."

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