We noticed you're blocking ads.

Keep supporting great journalism by turning off your ad blocker.

Questions about why you are seeing this? Contact us

Font Size

- Aa +

Wed 2 Jun 2010 07:44 AM

Font Size

- Aa +

Prices revealed for new TV football packages

ADMC announces prices as it takes over coverage of English Premier League.

Prices revealed for new TV football packages
SHOOTING STARS: Tevez will be one of the stars of next seasons Premier League, to be broadcast by ADMC for the first time. (Getty Images)

Abu Dhabi Media Company (ADMC) on Wednesday announced the cost of subscribing to watch all the English Premier League football action next season.

All subscriptions will be available starting in mid-July and prices to watch all 380 games live will depend on how fans choose to view them, the company said.

Users can buy a Humax HD decoder and smartcard to watch via satellite on ADTV's new pay-TV network. Satellite TV viewers will pay up to AED999 for the HD decoder, which comes with a smartcard providing a year’s subscription to the AD Sports channels that will be broadcasting the league.

For users who currently have a compatible Humax HD decoder, smartcards can be bought alone for AED370 for a year’s subscription. They will also continue to get all the current free to air channels.

Users can also subscribe through their local IPTV (cable) provider. The recommended retail price for a basic package will be AED75 per month. Some cable providers may include AD Sports in bundles of channels or combine the package with other offers that could be sold at a higher price.

Fans can also sign up to stream the matches online. In the GCC, fans who subscribe to watch matches online will pay AED370 for the season. In non-GCC countries, the price for the online season package is AED220.

“No matter how you choose to watch the league from the start of next season – through satellite TV, cable TV or via the internet – you will be able to watch all 380 games live at a great price,” said Karim Sarkis, ADMC’s executive director for Broadcast.

When subscription starts in mid-July, viewers will be guided on how to subscribe at a dedicated website – www.admcsport.com – and via leaflets that describe the process step by step, the company added.

Ricky Ghai, ADMC’s executive director of Digital Media, said: “The online offering is groundbreaking. For the first time ever football fans will be able to watch Barclays Premier League matches live on their computer.

“In this day and age fans want to live and breathe football and through our three way offering we are giving them the chance to do just that.”

Arabian Business: why we're going behind a paywall

For all the latest UAE news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Real news, real analysis and real insight have real value – especially at a time like this. Unlimited access ArabianBusiness.com can be unlocked for as little as $4.75 per month. Click here for more details.
JJ 10 years ago

Humax and direct ADTV connection @ 370 p.a. through IPTV - RRP @ 75 p.m = AED 900 p.a. Online rates @ 370 p.a. how are the IPTV rates competitive.. jazeera gives their package at 23p.m. (though they are doing their best to steal ppl's money by asking for xtra World Cup money, even for old subscribers!!!) How can they ask subscribers to pay 530 extra to watch the matches at home. Height of greed!

Michael Francis 10 years ago

Went to the new website, but no FAQs or information on minimum bandwidth speed required to watch online? Any ideas?

sim 10 years ago

do uae broadband networks have the capacity to watch live football online? streaming video is usually patchy at best? i wonder if admc have figured out that part of the equation by liaising with etisalat and du? hmm

Omar 10 years ago

Can someone please explain why a Du customer should pay so much more than that of a direct HD Humax connection? It is wrong and should not be authorized by the TRA. If the difference was a matter of a few Dirhams or MAX up to 100dh/yr we would probably understand yet not be happy with. But there is no justification whatsoever for the 530dh difference. Du, Explain yourselves please, and do not blame others, the fact that you have approved this means you are just as much to blame!

AA 10 years ago

JJ I don't think you have understood the full offering. ADMC are showing the whole of the Barclays Premier League in HD, watchable through your existing Du / Etisalat box (if you have one) for around AED 370 a year. (Providing Du/Etisalat don't decide to hike the price up a little.) I don't know how you watched the EPL this year but I paid Showtime a lot more than 370 AED for the year and it was not even in HD. It seems like a good deal to me!

Ricky Porter 10 years ago

AA- u paid showtime much more than 370 but mind u der were many other channels u wer watching, 4 e.g. series n movies, first in da region... da cheapest package available 2 customers was 90 aed which got u the premier league football widout other channels, u subscribed 2 da most xpensive package simply coz u wer watching other stuff... admc is offering only da football for dat price... another thing i doubt they'll hav 5 dedicated channels 2 show all matches simultaneously, so technicaly they wont be showing all games live.. dey will not show wigan v bolton where last yr showtime showed evry single game live... plz dont compare admc to showtimes coverage when u havnt seen anythng yet on admc...

Ataa 10 years ago

@sim : According to their website : Broadband bandwidth minimum connection requirement is 512Kbps So like any other online streaming services, if you got better connection you'll get better bitrate and better audio/video quality. Good 720p HD stream needs at least 12mbps. Please note that du ip TV is based on UDP and not TCP, so you can view even Full HD without any effect on your internet or IP Phone service.

JJ 10 years ago

AA - read again - the recommended retail price will be 75 per month, which equates to 900 per annum, as compared to 370 direct from ADTV. I hope that clarifies. Btw IPTV is Du/Evision both. "Users can also subscribe through their local IPTV (cable) provider. The recommended retail price for a basic package will be AED75 per month. Some cable providers may include AD Sports in bundles of channels or combine the package with other offers that could be sold at a higher price."

Peter 10 years ago

From experience, 512 is too slow for streaming here, particularly on Saturday evenings when the network slows right down. I'd say 1MB is the minimum, 2MB to be safe and have no hang. I also called Showtime to see if they'll add the package, the lady said they were hopeful but no official announcements yet. Would be ridiculous having to change TV providers again for this.

RA dubai 10 years ago

I understand that if you have a showbox the smart card won't work and so it is necessary to have a separate box to take the premier league package. I am trying to work out the easiest and most cost effective way to get premier league. At the moment I have e-vision (with Aljazeera sport) on one tv and showtime on the other. Any suggestions welcome!