Brand View: Chinese investors and buyers make up Ellington's top five customers, with an overall rise in sales
Ellington, the Dubai-based design-centric lifestyle developer, has reported that Chinese customers are now among its top 5 primary investors. Since 2016, there has been a rise in sales to Chinese buyers of more than 150%.
Ellington is a customer-focused developer with a growing portfolio of bespoke, aesthetic and high-quality homes, and has now launched a new platform in Mandarin, as part of an upgraded system initiative, to support Chinese investors.
Robert Booth, managing director, Ellington: “Dubai is a hub city in China’s Belt and Road Initiative, and the ties between China and the UAE, at large, has gained further traction through stronger trade and cultural relations. Dubai also reports an increase in the number of Chinese tourists as well as strong bilateral business ties.
“This has in turn contributed to Ellington reporting a surge in Chinese investment as part of our primary customer base. We have now enhanced our systems and launched a new online platform in Mandarin to meet the demands of Chinese investors and customers, who look for premium homes in Dubai.”
Ellington’s property portfolio is a perfect fit to the requirements of Chinese investors and home-buyers in Dubai, given their proximity to retail and leisure attractions as well as educational institutions, which are among the prime considerations of Chinese investors. The focus of Ellington on design and build quality in addition to timely delivery add to the appeal of these projects.
Since inception, Ellington has placed primary importance in recruiting a multicultural, talented sales department, and the firm now has a Mandarin-speaking team to look after Chinese customers.
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