Plans by Abu Dhabi Financial Group are unveiled for a new luxury mixed-use project in SW1
Plans for a new luxury mixed-use project in London's Westminster - developed by Abu Dhabi Financial Group (ADFG) and UK-based Northacre - were unveiled on Monday.
Barattieri di San Pietro, the CEO of British luxury developer Northacre, outlined plans for The Broadway, an ambitious scheme occupying a landmark island site of nearly two acres i.
The Broadway is located at the former New Scotland Yard headquarters in the heart of London’s most historic borough.
ADFG acquired Northacre in 2013 and has since appointed the high-end residential developer to create a thriving, state-of-the-art destination in London’s golden postcode – SW1.
Officially launching The Broadway in the UAE, Pietro said London’s luxury real estate market continues to attract significant Middle East investment.
“Today, luxury living is so much more than the four walls of a home,” he said. "As the most exciting destination in London, the Broadway will be THE place to call home; a place that is all about lifestyle and experience, offering the best of old and new and catering to the preferences of today’s discerning luxury property buyer.”
Nearly half a billion pounds was invested into London from the Middle East region in 2016.