One of the big news stories from this year’s Cityscape Global real estate exhibition was the fact that Emaar Properties, Dubai’s largest listed real estate developer and the mastermind behind the world’s tallest tower, decided not to exhibit.
An Emaar spokesperson said the decision to shun the Middle East real estate industry’s biggest showcase was part of its strategy to focus on digital marketing platforms, as opposed to traditional outlets.
The move comes at a time when industry data shows that around $45 billion worth of construction contracts are expected to be awarded in the Gulf by the end of 2017. While this may sound like a lot it is only marginally higher than 2016, which was regarded as the worst year for the market since 2012.
This may explain why those in the industry are exploring new methods to help them gain a competitive advantage.
In a bid to address the high demand for digital outlets to supply information and generate leads, Thomson Reuters has spent the last few years investing millions of dollars developing a new product - Thomson Reuters Projects.
Available on Thomson Reuters' Eikon business terminal, as well as via web portal and a dedicated mobile device application, Thomson Reuters Projects is a game-changing online platform that will give professionals in-depth data, insights, research and analysis of the construction industry.
Thomson Reuters Projects empowers professionals with the resources and intelligence they require to gain full visibility of the project pipeline, achieve transparency in the supply chain, prepare for tenders and bids, mitigate risks, control costs, find opportunities and make better decisions to stay ahead of the competition.
Some real estate executives across the Middle East may be deciding they no longer need to invest in exhibition space to get results, but can they afford not to invest in getting access to the knowledge they need to make the right business decisions?For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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