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Sun 1 Apr 2007 05:00 PM

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PS3 makes its arrival

Sony Gulf has finally introduced the Playstation 3 into the Middle East with an estimated one million units being made available across EMEA and Australasia during the initial launch period.

Sony Gulf has finally introduced the Playstation 3 into the Middle East with an estimated one million units being made available across EMEA and Australasia during the initial launch period.

Middle East customers can only get their hands on the 60GB PS3 model at the moment, but Sony has confirmed that the 20GB will be made available later in the year. Tim Stokes, sales and marketing director Playstation division at Sony Gulf, is certain the PS3 will prove a hit: "There has been huge demand for and critical acclaim of the system. For Middle East consumers we guarantee the wait will have been worthwhile."

Ashish Panjabi, COO at power retailer Jacky's, added: "The PS3 is selling very well. We stopped selling the parallel PS3s in the last week of December and so experienced three months with no PS3 sales. Now we're seeing a boom again so we're very pleased," he added.

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