By Stephen McBride
ITP.net survey points to sluggish adoption rate for Microsoft’s next-gen console
Over a quarter of GCC consumers taking part in ITP.net's Brand Preference Survey indicated a preference for the Sony PlayStation 4 above all other gaming systems, making it the most popular console unit in the region.
The survey, conducted last month in conjunction with Channel Middle East magazine, was run to determine the preference patterns among Gulf residents for consumer electronics brands. With over 1,700 participants, ITP.net is able to report results with a margin of error of just 3%.
Respondents were mostly male (79%) and 78% were based in the UAE. Some 84% were aged between 21 and 50 and 68% earned a monthly salary of between $1,000 and $5,000.
When asked about their favourite gaming system, 28.15% of respondents chose the PS4, but only 6.5% voted for Microsoft's Xbox One, the PS4's only next-generation rival. However, among last-gen consoles, the PS3 (9.01%) is currently less popular than the Xbox 360 (13.75%). The same is true of the previous generation of PS2 (1.40%) and Xbox (2.69%). It is unclear whether the figures show a reversal of fortunes for Sony or if they represent a Sony fan base that is quicker to upgrade.
A relatively small proportion (7.61%) declared themselves to be PC gamers, but over a quarter of those polled (25.34%) said they did not play games. When considering gamers only, PS4 fans accounted for 37.70% of the vote, followed by Xbox 360 (18.42%), PS3 (12.07%), Xbox One (8.70%), Xbox (3.61%) and PS2 (1.90%).
Keep checking ITP.net for further brand success stories as we continue to report on the survey's findings. A full report on the poll will be published in the July edition of Channel Middle East.
The ITP.net Brand Preference Survey opened on 4 March and closed on 16 April. Responses numbered 1,757. Based on a confidence level of 99% and a Gulf population of approximately 50m, this yielded a margin of error of 3.08%, according to standard sampling calculations.