By Sarah Townsend
Emirates' partner to trial headsets enabling passengers to watch 3D movies and take a virtual 360° tour of destinations.
Australian airline Qantas – which has a partnership with Dubai's Emirates Airline – has teamed up with electronics giant Samsung to trial pioneering in-flight virtual reality technology.
Samsung’s Gear VR headsets would be used to enhance the airline’s entertainment offer, enabling passengers to watch 3D movies and take a virtual 360° tour of airport lounges and destinations.
Other airlines, such as British Airways, have begun to explore virtual technologies, including sound-enhanced menus and mood-detecting blankets, but Qantas is the first commercial airline to trial such technology.
The headsets will be available to first-class passengers on selected flights between Australia and Los Angeles for three months from March.
Olivia Wirth, Qantas’ group executive, brand, marketing & corporate affairs, said: “It’s a fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism.”
Arno Lenior, chief marketing officer of Samsung Electronics Australia, added: “[Samsung Gear VR], one of the latest innovations from Samsung, will open new worlds for Qantas customers who experience the technology.”
Qantas is working with production company Jaunt to develop live-action content including destination footage.
Qantas and Emirates have an agreement under which they fly 14 times a day from Australia to Dubai. They also have the largest shared A380 network of any commercial airline.transport news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.