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Thu 5 Feb 2015 12:17 PM

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Qantas set to offer in-flight virtual reality experience

Emirates' partner to trial headsets enabling passengers to watch 3D movies and take a virtual 360° tour of destinations.

Qantas set to offer in-flight virtual reality experience
(Getty Images)

Australian airline Qantas – which has a partnership with Dubai's Emirates Airline – has teamed up with electronics giant Samsung to trial pioneering in-flight virtual reality technology.

Samsung’s Gear VR headsets would be used to enhance the airline’s entertainment offer, enabling passengers to watch 3D movies and take a virtual 360° tour of airport lounges and destinations.

Other airlines, such as British Airways, have begun to explore virtual technologies, including sound-enhanced menus and mood-detecting blankets, but Qantas is the first commercial airline to trial such technology.

The headsets will be available to first-class passengers on selected flights between Australia and Los Angeles for three months from March.

Olivia Wirth, Qantas’ group executive, brand, marketing & corporate affairs, said: “It’s a fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism.” 

Arno Lenior, chief marketing officer of Samsung Electronics Australia, added: “[Samsung Gear VR], one of the latest innovations from Samsung, will open new worlds for Qantas customers who experience the technology.”

Qantas is working with production company Jaunt to develop live-action content including destination footage.  

Qantas and Emirates have an agreement under which they fly 14 times a day from Australia to Dubai. They also have the largest shared A380 network of any commercial airline.

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