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Sat 22 Feb 2014 10:40 AM

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Qatar Airways expands Barca partnership to 777 plane

Gulf carrier introduces special FC Barcelona livery to one of its planes to operate across world

Qatar Airways expands Barca partnership to 777 plane

Qatar Airways and FC Barcelona are taking their partnership to the skies as the airline introduces FC Barcelona’s livery for the first time on a Boeing 777.

The aircraft, which features the distinctive Barça scarlet and blue, arrived from Bangkok this week to Doha International Airport.

The Boeing 777 featuring the livery will be flown to a number of destinations throughout the airline’s global network, including North America, Europe and Asia.

The aircraft was sent to Dublin, Ireland, where it took a team one week to hand paint the custom-made design onto the aircraft.

Qatar Airways first revealed renderings of this aircraft’s tailor-made design at a press conference in Barcelona last March.

The introduction of the FC Barcelona livery, alongside the Qatar Airways Oryx logo, further cements the airline’s commitment to the partnership, as well as their loyalty as Barça fans, the airline said in a statement.

Qatar Airways and FC Barcelona launched the partnership in July 2013.

“Our commitment to Barca goes beyond having our name on the team jerseys. We are truly fans of the team and genuinely believe that together we are ‘a team that unites the world’,” said Qatar Airways CEO Akbar Al Baker.

“We are very proud to showcase the FCB livery alongside the Qatar Airways Oryx on our aircraft. It is just one more way that we are able to demonstrate the strong partnership between our two organisations.”

Since the beginning of the partnership, the airline has launched a campaign including the Land of FCB TV commercial that has garnered more than eight million views from fans all over the world; officially sponsored the FC Barcelona Asia Tour, and introduced tour and match packages for fans looking to visit Barcelona through its Holidays division.

In addition to the new livery, Qatar Airways recently unveiled branding at the team’s Camp Nou stadium.

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