By Staff writer
Doha marks first foray into Australian Football League with a three-year sponsorship deal
Qatar Airways has marked its first foray into the Australian Football League (AFL) with a three-year sponsorship of the Sydney Swans.
The Doha-based carrier was named Official International Airline Partner at the iconic Sydney Cricket Ground, home of the Sydney Swans.
Qatar Airways Group CEO Akbar Al Baker said: “Qatar Airways has long supported some of the best sports clubs and events in the world. We strongly believe in connecting with our global travellers through their passion for sport, and have been looking for the right partner for Qatar Airways in Australia’s sports arena.
“Since we first started serving Australia in 2009, Qatar Airways has received tremendous support from the Australian community. This partnership with Sydney Swans, one of the country’s best-supported and most elite sporting teams, is a reflection of our ongoing commitment to Australia.”
Sydney Swans chairman Andrew Pridham added: “Qatar Airways is a global brand and leader in international air travel, so we’re delighted to have them join the Sydney Swans as our Official International Airline Partner.
“This is a significant partnership for our football club and, as the airline’s own brand message suggests, we’re excited to be going places together. We look forward to welcoming Qatar Airways to our Sydney Swans family and working with them in the years to come.”
As part of the sponsorship deal, Qatar Airways will receive prominent branding at the Sydney Swans’ home games and training ground, and will engage the players in exclusive marketing and promotional activities.
The Sydney Swans sponsorship marks a new milestone for Qatar Airways in Australia. The airline has doubled its footprint in Australia in 2016, with Sydney and Adelaide joining its global network in March and May respectively, joining Perth and Melbourne on the Qatar Airways map.