By Andy Sambidge
Airline CEO says luxury destination is where its 'most discerning customers can be found'
Qatar Airways has opened its flagship high-street ticket office in one of the world’s most exclusive shopping destinations - the iconic British department store, Harrods in Knightsbridge, London.
The airline’s new office opened for business on Wednesday evening offering booking services for travellers to over 128 destinations across six continents.
Located next door to Harrods Bank, the Qatar Airways concession is among one of the largest and most prestigious collections of luxury brands in the world, the carrier said in a statement.
“London is one of our most important gateways,” said Qatar Airways CEO Akbar Al Baker. “We are opening our ticket office in central London at Harrods as it is a place that not only reflects the high level of service we offer, but is where our most discerning customers can be found. Harrods customers can now experience our unrivalled 5 star service in-store and onboard.”
Qatar Airways was the first airline to introduce the Boeing 787 Dreamliner with scheduled flights from London Heathrow.
Qatar Airways has so far launched six destinations this year – Gassim (Saudi Arabia), Najaf (Iraq), Phnom Penh (Cambodia), Chicago (USA), Salalah (Oman) and Basra (Iraq).
Over the next few months, the network will expand with the addition of further destinations – Sulaymaniyah, Iraq (August 20), Chengdu, China (September 3), Addis Ababa, Ethiopia (September 18), Clark International Airport, Philippines (October 27) and Philadelphia, USA (April 2014).
Got to be an expensive investment but my interpretation is that being seen there is as important as the reason for going. Sometimes the journey itself is its own reward.