By Andy Sambidge
Doha carrier teams up with new league which kicks off later this week; features top names like Federer, Djokavic and Murray
Qatar Airways said on Wednesday it has teamed up with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the inaugural edition of the event.
The airline said its alliance with the Tennis League reiterates its strong commitment towards sponsoring key sporting events worldwide.
The IPTL is the first of its kind initiative in tennis to encourage a competitive franchise-based competition.
The League will travel to the cities of Manila, Singapore, New Delhi and Dubai featuring current and former ATP and WTA players in its inaugural season from November 28 until December 13.
In its inaugural season, the championship will feature renowned players such as Roger Federer, Novak Djokovic, Andy Murray, Serena Williams, Maria Sharapova and others playing for four tournament franchises – Manila Mavericks, Singapore Slammers, Micromax Indian Aces and the UAE Royals, that have been sponsored by corporates and leading sports legends.
In its capacity as the presenting sponsor, Qatar Airways said it will be undertaking a series of on-ground activations to engage with tennis fans across the globe.
Qatar Airways Group chief executive Akbar Al Baker said: “We are extremely excited about our partnership with the Coca-Cola International Premier Tennis League. At Qatar Airways, we have a long-standing history of associations with large-scale sporting events which allows us to connect with sporting fans and legendary sportsmen across the globe through our widespread global route network.
"Qatar Airways’ association with this event will further promote the game among the increasing fan base of tennis enthusiasts across the world.”
Qatar Airways’ portfolio includes some of the highest profile sport associations including FC Barcelona, Al-Ahli Football Club, Qatar Open Men’s and Women’s Tennis Championships, and the World Men’s Handball Championship.For all the latest sports news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.