Qatar firm eyes deal with 3 Michelin starred chef

Qatar Luxury Group says it is in talks with 'very famous' chef about opening restaurant this year
Qatar firm eyes deal with 3 Michelin starred chef
For illustrative purposes only. (AFP/Getty Images)
By Andy Sambidge
Tue 19 Apr 2011 06:49 PM

Qatar Luxury Group is in talks with a three-starred Michelin chef to open a new restaurant in the Gulf state by the end of this year.

The food and drinks branch of the company, which was set up in 2008 to bring luxury brands to the country, is expecting to open at least two more top restaurants in 2012, CEO Gergory Couillard said.

In comments published by Qatar daily Gulf Times on Tuesday, he remained tight-lipped about the identity of the chef, but promised the chef in questions was “a very famous one".

He added that the fashion and hospitality branches of the company were already active and consumers would begin to notice the arrival of its brands from the end of this year.

He said the organisation, wholly owned by Qatar foundation, was currently developing its brand identity ahead of future announcements over the coming year.

The QLG came about as a result of Sheikha Moza bint Nasser’s vision of creating a luxury brand embracing education and providing an opportunity to foster local and international talent, the paper reported.

It said the development branch of QLG will be looking into the possibilities of acquiring both brands and production facilities to nurture the company’s growth.

“It will help us to acquire the brands if we feel they fit in with our philosophy,” Coillard said.

He added that artistic director for QLG fashion is Stephane Rolland, a renowned designer and the youngest member of the 12 houses of haute couture in Paris.

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