By Andy Sambidge
Agreement signed to set up trial online venture to include home delivery service
Qatar Foundation for Education, Science and Community Development (QF) and major UAE retailer Lulu Group International have signed a deal to establish an online shopping portal.
The agreement, the first of its kind for Qatar Foundation, includes a home delivery service and will initially be operated on a trial basis for QF community members.
The agreement will not only allow the QF community to purchase goods at the click of a button, but could subsequently expand to support the local and regional online retail sectors, a statement said.
The Middle East e-commerce market currently accounts for $33.8 billion sales annually but compared with the rest of the world, the region is still in its infancy in terms of online sales.
According to eMarketer, a global authority on digital marketing, media and commerce, the value of the global online shopping market is set to reach $1.5 trillion this year.
Welcoming the Lulu Group into the Qatar Foundation family, Ali Abdul Rahman Al Muftah, executive director of support services at Qatar Foundation said: “This agreement is the first step to what will hopefully become a prosperous partnership between Qatar Foundation and the Lulu Group.
“This online shopping project is the first of its kind within the Qatar Foundation community. It will provide our community with the convenience of buying online and the convenience of having goods delivered to homes. Operating initially on a trial basis, it could be expanded to include the whole of Qatar gradually.”
Mohammed Althaf, director of the Lulu Group, added: “Through this agreement we hope to add value to the lives of those within the Qatar Foundation community as the upcoming online shopping portal will extend beyond the borders of a mere online supermarket to become an interactive platform for the whole community.”