Nedjma, the fastest-growing telecommunications company in Algeria and the region, has rebranded as Ooredoo, the name of its parent company in Qatar.
Ooredoo – itself rebranded from Qtel in February, 2013 – is gradually renaming each of its 14 telecommunications brands across Asia, the Middle East and North Africa as part of its strategy to roll-out a global brand.
“This is a proud moment for the whole Ooredoo family, as another operation takes on the mantle of our new brand,” Ooredoo chairman Sheikh Abdullah Bin Mohammed Bin Saud Al Thani said during the launch in Algiers.
“Algeria has proven to be one of our most successful markets, fuelled by the strength of our connection with our customers and our strong focus on human growth.
“We believe the transformation into Ooredoo and our launch of 3G in Algeria will serve to enhance our performance there and enable us to further enrich lives across the country.”
Earlier this year, the telco signed up football hero Lionel Messi as its global brand ambassador to support its rebranding.
The Algerian telco, which began operations in 2004 and since become the country’s second largest telecommunications provider, will continue to use both the Nedjma and Ooredoo logos during the transition period. The company’s headquarters and all its stores have been rebranded.
“We have built Nedjma into a brand that is loved by millions of Algerians. Rebranding as Ooredoo begins an exciting new chapter in our history, reflecting our customers’ aspirations and helping take our company to the next level,” Nedjma Ooredoo CEO Joseph Ged said.
“Our customers can rest assured that we will continue our proud brand values, and I am confident that our customers will continue to trust us as a brand that serves and supports them in every aspect of their lives.”
Ooredoo also owns telcos in countries including Tunisia, Pakistan, Iraq, Indonesia, Oman, Saudi Arabia, Kuwait and the Maldives.
It also has a 25 percent stake in Asia Mobile Holdings.
Chief executive Nasser Marafih revealed last month the company may list on the London Stock Exchange or another major bourse to attract more liquidity to its shares.
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