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Sat 23 Jul 2016 12:16 AM

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Qatar's QNB becomes main sponsor of Turkish football giant

Qatar National Bank inks deal to be shirt sponsor of Trabzonspor for three years

Qatar's QNB becomes main sponsor of Turkish football giant

Qatar National Bank, the Gulf's largest lender has announced a deal to become the main sponsor of Turkish football team Trabzonspor.

The agreement, which was signed by Trabzonspor club president Muharrem Usta and QNB Group Communications general manager Yousef Darwish, grants the bank shirt sponsorship for three years, as well as access to advertising rights, public relations cooperation, social media and digital rights.

Usta said: "Trabzonspor is endeavouring to reach in new heights with its freshly selected board-members, professional managers, a renovated technical team and a talented pool of players. We are honoured and happy to be going forward with an esteemed partner such as QNB."

He added: "We are celebrating our 50th anniversary this year, and our first and foremost target is to become the champions of The Turkish League. I would like to thank QNB for sharing this vision and excitement with us."

Darwish added: "The Group considers the sports field as one of the main pillars of its corporate social responsibility and one of the preferred channels for its brand strategy, and has thus chosen this as an optimal time for this sponsorship following its entrance into the Turkish market through Finansbank's acquisition.

"Trabzonspor is considered one of the deepest rooted Turkish clubs with a rich legacy, great future ambitions, and a wide support base, and that is why we chose to support this distinguished club."

QNB Group is also one of the main sponsors of French football club Paris Saint-Germain.

Last month, Qatar National Bank completed the acquisition of Turkey's Finansbank.

The transaction is the latest for the Qatari lender, which is now the largest bank in the Middle East and Africa by assets, having brought Societe Generale's Egyptian business for $2 billion in 2013, and a 23.5 percent stake in pan-African lender Ecobank International in 2014.

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