Qatari pays $600k for one-of-a-kind Land Rover Defender

Unique vehicle is the two-millionth to be built; was assembled by all-star cast including Bear Grylls
Qatari pays $600k for one-of-a-kind Land Rover Defender
By Staff writer
Sat 19 Dec 2015 01:24 AM

A Qatari buyer has snapped up a one-of-a-kind Land Rover Defender sold for £400,000 ($600,000) at a charity auction at Bonhams, from which all proceeds are being donated to Land Rover’s humanitarian and conservation partners. 

The unique vehicle, the two-millionth of the iconic Series Land Rover and Defender models to be manufactured at Land Rover’s Solihull plant which opened in 1948, was sold to an unnamed bidder from the Gulf state, a statement said.

The vehicle was built in May by an all-star cast of brand ambassadors and people from Land Rover’s history including Bear Grylls, Virginia McKenna OBE and Stephen and Nick Wilks, sons of the founders of Land Rover.

The vehicle, built as part of a year of celebrations for the much loved 4x4 which will cease manufacturing in Solihull in January 2016, boasts a host of distinctive and bespoke finishing features including an engraved map of Red Wharf Bay - where the design for the original Land Rover was first drawn in the sand and a unique 'no 2,000,000' badge.

Inside, the leather seats also feature the 'Red Wharf Bay' graphic and 'no 2,000,000' logos have been stitched on the headrests.

A bespoke aluminium plaque, signed by everyone who helped to assemble the vehicle is fitted to the driver's seat. Special S90 HUE registration plates provide a fitting tribute to the first ever pre-production Land Rover, registration 'HUE 166'.

All proceeds from the sale will be donated to Land Rover’s humanitarian and conservation partners - the International Federation of Red Cross and Red Crescent Societies (IFRC), who will use the donation to help communities in South-East Nepal to improve how they tackle natural disasters, and the Born Free Foundation who plan to use the funds to support the ‘Project Lion Rover’ wildlife conservation initiative in Meru National Park, Kenya.

John Edwards, managing director of Jaguar Land Rover’s Special Vehicle Operations, who oversaw the build of the car, said: “Earlier this year, we had the opportunity to turn a milestone Land Rover into a true collector’s car. With the expert help of my SVO team and a handful of willing Land Rover ambassadors, we created something unique and very special.”

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