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Wed 22 Oct 2008 04:00 AM

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Quark turns Arabic

Layout Middle East  is showcasing the Arabic version of QuarkXPress 8 during this year's GITEX Technology Week.

Layout Middle East is showcasing the Arabic version of QuarkXPress 8 during this year's GITEX Technology Week.

The latest version of the design programme, which is the most widely used publishing software from Quark, has been specifically transformed for Arabic speaking customers using the award-winning solution ArabicXT.

"GITEX has always proved a useful platform for raising awareness about innovative products, especially those aimed at the Arabic speaking community," says Joe Abi Raad, assistant general manger of Layout Middle East.

"QuarkXPress 8 has received a truly positive response following its recent launch in the US and Europe. By using the new version of ArabicXT with QuarkXPress 8, we expect to repeat that success in the Middle East," he adds.

The new design delivers a new, modern interface and works three times faster than the previous version. In addition, the programme offers shortcuts to common tools, easy access to sophisticated applications and the option to create documents in Latin and East Asian.

"Over the years, we have experienced a significant increase in demand for Quark products in the Middle East, so I am confident the Arabic version of QuarkXPress 8 will be popular," says Abi Raad.

"The response at GITEX has exceeded our expectations and we look forward to meeting existing and future customers to discuss the solution further. We already have around 75% of newspaper and magazines as our clients, so we are hoping that these companies will want to upgrade to QuarkXPress 8."

QuarkXPress 8 has received several awards since its launch, with UK-based magazine Computer Arts stating "its sleeker interface, improved work flow, and integrated, interactive web tools all look very promising". The solution is currently available for free download on a 60-day trial period.

"Vistors to GITEX have become much more discriminating in their search for solutions that will benefit them," concludes Abi Raad. "The positive response we have generated at GITEX shows that we are steering the right course."

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