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Fri 25 Mar 2016 12:50 AM

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RAK inks Thomas Cook deal to attract more European tourists

Ras Al Khaimah Tourism Development Authority and Thomas Cook Group announce major cooperative marketing agreement

RAK inks Thomas Cook deal to attract more European tourists
Thomas Cook

Ras Al Khaimah Tourism Development Authority and Thomas Cook Group have announced a major cooperative marketing agreement aimed at promoting the emirate as a premier destination for European leisure tourism.

Initially running until the end of February 2017, the partnership will help to raise awareness about Ras Al Khaimah in international markets and drive travel and tourism to the destination.

A large proportion of the initiative, which will run across the UK, Germany and Scandinavia (Norway, Denmark, Sweden & Finland), will be focused on the promotion of Ras Al Khaimah as a destination for authentic Arabian experiences, a statement said.

It will include in-store promotions across Thomas Cook's retail estate, the statement added.

"We're happy to be partnering with Thomas Cook and working with one of the world's leading leisure travel groups in the world to promote Ras Al Khaimah", said Haitham Mattar, CEO of the Ras Al Khaimah Tourism Development Authority.

"We're confident that this alliance will help spread the word about our Emirate's unique selling points, rich offerings and stunning natural surroundings, which appeal to a wide range of travellers across the globe, and strengthen our position as the best place to be for genuine Arabian experiences, great beach resorts and adventures."

Stuart Adamson, Thomas Cook's Group head of media & partnerships, added: "We are very excited to be partnering with Ras Al Khaimah, leveraging the full strength of Thomas Cook as an omni-channel retailer. We are looking forward to delivering a fully integrated campaign promoting this premier Middle East destination to the millions of holiday makers that engage with us on our channels and beyond, across several markets."

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