RAK tourism authority appoints new CEO

Steven Rice hired to mastermind emirate's efforts to promote itself a holiday hotspot globally
RAK tourism authority appoints new CEO
By Andy Sambidge
Sat 08 Mar 2014 02:26 AM

Ras Al Khaimah Tourism Development Authority (TDA) has appointed Steven Rice as its new CEO to mastermind the authority's work in promoting the emirate.

As CEO, Rice will oversee all areas pertaining to the promotion and development of the emirate's tourism infrastructure and its potential domestically and abroad.

He will also lead efforts to meet the authority's aims of growing the contribution of tourism to Ras Al Khaimah's GDP to nine percent and to establish the emirate of globally as an affordable luxury and outdoor adventure destination.

Rice has previous worked across multiple European markets, North America, Asia-Pacific and the GCC, a statement said.

Rice said: "Ras Al Khaimah is going from strength to strength as a tourism destination. We are in a fantastic position to attract investment which capitalises on Ras Al Khaimah's accessibility to Dubai International Airport, its natural attractions of a temperate climate, rugged terrains and mountains, clean beaches and archaeological sites, coastal areas and desert to build the emirate's tourism sector.

"Looking forward to 2014, Ras Al Khaimah's tourism sector has a huge potential for continued growth, building on these strengths and the achievements of 2013."

Since Ras Al Khaimah Tourism Development Authority was established in 2011, the emirate has experienced strong growth in visitor numbers, hotel openings and new tourism and hospitality related business.

Last month, tourism chiefs in Ras Al Khaimah hailed a new agreement with Air Arabia as a "significant milestone" in the growth of the holiday sector in the emirate.

Ras Al Khaimah Tourism Development Authority welcomed the announcement by the Department of Civil Aviation, Ras Al Khaimah that it has signed a strategic partnership with Air Arabia to make it the emirate's official carrier, following the collapse of RAK Airways.

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