Ras Al Khaimah says tourism revenues up 12% in 2015

The UK and India are named as fastest growing source markets as total visitors increase by 6%
Ras Al Khaimah says tourism revenues up 12% in 2015
By Staff writer
Tue 02 Feb 2016 02:09 PM

Ras Al Khaimah Tourism Development Authority has announced a 12.4 percent increase in total revenue in 2015 compared to the previous year.

According to new figures, Ras Al Khaimah's rise in total tourism revenues was driven by a six percent increase in visitor numbers year-on-year to reach 740,383 in 2015. It did not disclose the revenue total.

The UK and India were named as the fastest growing source markets as visitor numbers increase by 24.7 percent and 80 percent, respectively.

The tourism growth during last year is part of the emirate's plan to achieve one million visitors by the end of 2018.

Compared to 2014, hotels in the emirate reported the highest increase in room revenues in five years while revenue per available room (RevPAR) also rose by the most in five years - up 10 percent to AED355.93 ($96.90).

The emirates also posted a 9.7 percent increase in occupancy rates, reaching 64.7 percent in 2015 while average daily rate grew by 7 percent on 2014.

Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority said: "These results demonstrate steady growth over the past four years, and place Ras Al Khaimah firmly on track to achieving our vision of one million visitors by the end of 2018.

"In 2016, we will further enhance our efforts to steadily diversify our visitor demographic, and focus heavily on showcasing Ras Al Khaimah's global appeal through strategic partnerships with leading industry stakeholders and targeted in-market promotional activity."

Mattar added: "As the emirate continues its expansion plans to meet ambitious growth targets, we are broadening our rich offering through developing retail, dining, cruise, entertainment, and MICE facilities, to further build Ras Al Khaimah's position as a leading destination for business and leisure travel."

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