By Staff writer
Senior official says coupled with a 9.2% increase in RevPAR, this demonstrates the highest growth across the GCC
Ras Al Khaimah Tourism Development Authority (TDA) has reported unprecedented growth in its March visitor figures, a senior official has said.
Visitor numbers to Ras Al Khaimah in March were up 7 percent percent on the same month last year while the emirate's hotels reported an occupancy rate of 80.3 percent, up by 13.3 percent on March 2015.
Revenue per available room (RevPAR) for March also increased by 14.1 percent compared to the same period last year.
In the first quarter of 2016, Ras Al Khaimah's hotels reported an occupancy rate of 71.3 percent, up by 17.7 percent on Q1 2015.
Coupled with a 9.2 percent year-on-year increase in RevPAR, this demonstrates the highest growth across the GCC, said Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority.
"Ras Al Khaimah attracts visitors from a wide range of source markets. Our top markets include the UAE, Germany, UK, Russia and India. But as a result of our trade missions and industry partnerships, we are now seeing an increase in visitors from new markets such as China, Scandinavia and Eastern Europe," he added.
"Furthermore, we have implemented a new leadership structure to deliver on our new strategy, and we are working in close partnership with our hotel and government stakeholders. We have gained considerable momentum, and this will only continue as we focus our efforts investing in our tourism offering," said Mattar.
Ras Al Khaimah TDA has set a target of one million visitors by the end of 2018 and has signed collaborations with Thomas Cook, FTI, Emirates, Flydubai, Air Arabia, Qatar Airways and Air India Express. New representation offices were also opened in India, Russia and the UK, with more planned for China and Saudi Arabia.
With access to 64 kilometres of beaches, Ras Al Khaimah's hotels and resorts currently offer over 5,000 hotel rooms across 41 properties, with more than 3,000 rooms in the pipeline across 12 properties by 2019.
Last month, Ras Al Khaimah Tourism Development Authority revealed its new brand identity, which aims to reposition the destination to overseas visitors.
Tourism chiefs said the rebrand focuses on the emirate's natural assets, luxurious indulgence, range of activities for different types of travellers, history and culture, and authentic Arabian heritage offering.