By Staff writer
Hotel occupancy averages 70%, marking a 15% growth on the same period last year
Total visitor numbers to Ras Al Khaimah in the first half of 2016 rose by seven percent, according to the Ras Al Khaimah Tourism Development Authority (TDA).
For the month of July 2016, occupancy for Ras Al Khaimah’s hotels grew by 36.7 percent over July 2015 demonstrating increased demand for the emirate.
According to latest figures, the length of stay during the first seven months of this year also increased. Total guest nights grew by 15.2 percent year-on-year, while the average length of stay in the Ras Al Khaimah’s hotels climbed 7.7 percent.
Hotel occupancy in the same period averaged 70 percent, marking a 15 percent growth on the same period last year. RevPAR grew by 7.6 percent, with room revenue increasing by 10.6 percent.
Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority said: “Our focus this year has been to heavily promote our new brand positioning which emphasises Ras Al Khaimah’s natural assets, luxurious indulgence, range of activities for different types of travellers, history and culture, and authentic Arabian heritage offering.”
The domestic UAE market continues to represent Ras Al Khaimah’s largest source market representing over a third of all visitor arrivals year-to-date, while visitors from the GCC markets grew by 3.8 percent.
Ras Al Khaimah’s core international markets also grew, led by strong growth from Germany (68 percent) and the UK (33.2 percent). Additionally, Europeans are staying longer, with a growth of 38.2 percent in average length of stay to 6.2 days.
Reclaiming its spot as the third largest international market, Russian visitors grew by 3.2 percent over 2015 while Indian visitor arrivals grew 20.7 percent over the same period, with Indian guests staying 10.5 percent longer than they did last year.
Ras Al Khaimah is also witnessing rapid growth from emerging markets such as Scandinavia, Kazakhstan, Czech Republic and Poland.
“The recent year-to-date results are a clear indication that the efforts undertaken with the support of our global stakeholders have been successful and a strong sign that we are on track to achieve our target of attracting one million visitors by the end of 2018,” added Mattar.
Ras Al Khaimah currently offers more than 5,000 hotel rooms across 41 properties, with more than 3,000 rooms in the pipeline across 12 properties by 2019. Hotel capacity is expected to increase to 20,000 rooms by 2025.