Ras Al Khaimah sets up new firm to drive tourism

Management company will facilitate further investment of top hotel brands in emirate
Ras Al Khaimah sets up new firm to drive tourism
The Hilton in Ras Al Khaimah
By Andy Sambidge
Sun 27 Nov 2011 06:14 PM

Ras Al Khaimah's government said on Sunday it has set up a new company to support the emirate's hospitality industry.

Ras Al Khaimah Hospitality Group has been launched to act as a management company on behalf of the government owned hotels, hospitality, tourism and leisure assets.

The company will measure quality, manage hotel performance and facilitate further investment of premium and international brands in the emirate, the government said in a statement.

It will also act as the vehicle to accelerate hotel development projects to achieve the target of having 10,000 hotel rooms in the emirate by 2016.

Victor Louis, CEO, Ras Al Khaimah Hospitality Group, said: "Ras Al Khaimah is fast becoming a strong contender within the global hospitality market and this company will be taking an active role in introducing new hospitality projects."

He added that the company would also be responsible for regulating the emirate's food and beverage outlets, and would look at introducing "new dining concepts".

"I'm delighted to say that at this stage a number of projects and upgrades are already fully approved," he added.

The company will also be leading the upgrade and development of the upgrade of Banyan Tree Al Wadi resort, and the development of both the Waldorf Astoria Ras Al Khaimah and the 700-room Bab Al Bahr Beach Resort, each due to open in October 2012.

A number of leisure projects have also been approved, and will begin to be completed as early as January 2012, the statement said.

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