By Maddy Reddy
RayaTech, the computer telephony integration (CTI) vendor has launched an Arabised Customer Registration & Interaction Personalisation System (CRIPS). The advanced web-based platform offers personalised banking services across any communication channel.
RayaTech, the computer telephony integration (CTI) vendor has launched an Arabised Customer Registration & Interaction Personalisation System (CRIPS) an advanced web-based platform for providing personalised banking services.
According to the RayaTech, iConnect.CRIPS provides banking customers with a self service platform over the web and offers personal interaction channels. Using the CRIPS interface, customers can request various notifications via any number of interaction channels including SMS, fax, email and telephone. For example a customer may have more than one bank account and may access the services from more than one phone number. CRIPS gives the customer the flexibility to specify different preferences for each account and phone number.
Banking officers located across the banking network, who can also register customers for different types of automated services and manage their requests quickly and efficiently, can access the system. With Arabic support including Arabic application interfaces (APIs), the vendor says several banks such as the Commercial Bank of Dubai have deployed CRIPS.
“Imagine a scenario where a customer of the bank wants to receive notification for ATM transactions over AED 3000 through SMS in Arabic, whilst another customer may wish to receive such notifications only if a transaction is over AED 5000. CRIPS technology allows the client to supply their customer with the exact information on demand,” explains Mohammed Khatib, general manager, RayaTech.
iConnect.CRIPS can be used even for other verticals such as the travel industry, where a frequent flyer of an airline can log onto the airline’s website and register to be notified by SMS and email of any flight delays or cancellations.
The system can be integrated into existing call centre, Interactive Voice Response (IVR) system, email services on any database says RayaTech.