By Penelope Walsh
Aggressive expansion by home grown chain with new launches in the UAE, Egypt and Iraq
UAE-born casual dining restaurant group Shakespeare and Co has expanded across the emirates, with further growth in the Middle East over the last 12 months.
The café chain now operates a total of 44 restaurants in 34 locations in the United Arab Emirates and United States, with an additional ten franchised outlets across the MENA region.
During 2015, the group has opened ten new outlets in the UAE. These outlets include the first Shakespeare and Co in Ajman, two venues in Al Ain, one in Ras al-Khaimah, plus six new sites located across Dubai and Abu Dhabi. Agreements have also been signed to launch the first Shakespeare and Co. in Umm al Quwain, which will be situated on the seafront.
Planned expansion further afield, includes two new locations in Cairo, Egypt, located at the Capital Business Park and City Stars Heliopolis. The first Shakespeare and Co. has also launched in Erbil, the capital of Iraqi Kurdistan, which is currently witnessing rapid growth in the hospitality industry.
Shakespeare and Co. general manager Gaetan Herve said: "Looking ahead to 2016, the company is preparing for the launch of six new outlets in the UAE and 11 locations in international markets, including Egypt, Iraq, Qatar, Oman, and inaugural locations in the Kingdom of Saudi Arabia and Bahrain.
"By the end of 2016, our portfolio will comprise 61 system-wide locations, including 38 stores in the UAE, and 23 international locations. We are well on track to achieve our goal of operating 100 company-owned and franchised restaurants by 2018."