By Tamara Pupic
The May edition of the Arabian Business StartUp Academy in Dubai will explore how entrepreneurs who choose to make a difference in their communities distinguish themselves from their competitors.
The next Arabian Business StartUp Academy will take place on Tuesday, 31 May, featuring two expert sessions on how adding a charitable endeavour to a new business enables entrepreneurs to garner support for their brand while making a positive impact on their local communities.
Held in partnership with the Dubai Chamber of Commerce and Industry and AJSM Investments, the event will be held at the Four Seasons Hotel, Jumeirah Beach.
The theme of the event is How Emirati Entrepreneurs Cultivate a Culture of Giving Back.
Around 72 percent of the UAE residents are more likely to purchase from a company that actively contributes to a cause, according to a new study conducted online by YouGov and commissioned by Consult and Coach for a Cause (C3), a UAE-based social enterprise.
Furthermore, approximately 75 percent of the surveyed 993 UAE residents are more likely to work for a company that actively contributes to a cause while 67 percent of them are more likely to continue working for a company that allows them to volunteer more during working hours.
The official programme of the event will kick off at 9.00am with an opening address by His Highness Sheikh Saeed Obaid Al Maktoum, chairman of AJSM Investments.
Essa Al Zaabi, senior vice president at the Dubai Chamber of Commerce and Industry and general coordinator of Tejar Dubai, will deliver a keynote speech to highlight how the chamber supports local entrepreneurs and encourages them to continue giving back.
The ensuing expert sessions will feature two successful Emirati entrepreneurs – Khalid Al Ameri, an Emirati social commentator, motivational speaker, and youth coach, and Omar Al-Busaidy, an Emirati entrepreneur, motivational speaker and the author of ‘Just Read It’ book.
Al Ameri and Al Busaidy will share their experience of turning their personal passions into rewarding careers and advise entrepreneurs on how to find a cause they are passionate about and incorporate that message into their business.
The event will end with a short presentation - Digital Innovation with Cloud – by Maged Wassim, vice president at IBM Cloud Middle East and Africa.
The Arabian Business StartUp Academy events are open to the public, but reservations are required.