By Daniel Shane
French auto manufacturer enjoys success with models such as Duster and Koleos
Car maker Renault saw its sales in the Middle East rise by 15 percent in the first five months of 2013, compared to the same period a year ago.
The French auto firm said that the success came on the back of growing demand for its pillar models: the 4x4 Duster, Fluence and Koleos. In the year up to May, Renault saw sales of 6,885 across the entire region.
In the UAE, Renault boosted sales by 42 percent , securing a market share of 10 percent specifically within the SUV-S category, with the Duster being the fifth most popular car in the country.
In neighbouring Oman, sales were up 11 percent, with the company taking the top three positions among European cars with its Fluence, Duster and Safrane brands.
Sales rose by 9 percent in Kuwait, while in Iraq they were up 183 percent and the Levant countries 16 percent.
In February this year, Renault announced plans to set up a Middle East operational division in a bid to build on sales growth in the region.
The move is part of Renault's plan to become the number one European brand in 2016. Under the plan, the following 12 countries were consolidated under the scope of Renault Middle East - Afghanistan, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria and the UAE.