Founded in Kuwait in April 2022 by Abdulaziz Alnajem, in collaboration with Jadeite Group and Alcantara Holding Company, QYNDA is a premium modest activewear brand that delivers worldwide. The brand is known for its unique approach to activewear, seamlessly blending functionality, comfort, and style while maintaining an elegant, modest aesthetic. Each piece is crafted with high-quality, durable fabrics, catering to the needs of modern, active women who value both performance and modesty.
QYNDA’s powerful taglines, “Shape Your Limits” and “Beauty in Modesty” encapsulate its core values. These phrases inspire women to push their boundaries and embrace the beauty of modest fashion. With a commitment to excellence and innovation, QYNDA is redefining the activewear landscape, offering a refreshing alternative to conventional designs.
The now-global brand aims to empower modest women athletes by providing them with the tools they need to excel. QYNDA’s mission is to make high-quality, modest activewear accessible, ensuring that every woman can pursue her athletic goals without having to compromise on her principles. This dedication to understanding and addressing the unique challenges faced by modest women athletes is what sets the brand apart in the activewear industry.
Identifying the market gap
The lack of options in the market for high-performance, modern, and modest activewear only a few years ago presented a unique opportunity.
Women were up against a harsh challenge: Finding clothing that covered the body adequately but also allowed optimal athletic performance without compromising on comfort or style. Read: Stay cool in the heat with all skin covered!
Growing up in Kuwait, one of the hottest places on earth, AlNajem saw the need for activewear that could withstand extreme temperatures while adhering to modesty requirements. This insight was crucial in shaping the vision for QYNDA. The idea for QYNDA stemmed from seeing how difficult it was for women to find activewear that met their needs. Whether it was his family, friends, or fellow athletes.
Further, broader market trends and cultural shifts showed that more women were participating in sports and fitness activities, yet market offerings remained limited in addressing a vast array of their diverse needs before QYNDA came onto the scene. Traditional, large sportswear brands often overlooked the requirements of modest female athletes.
Strategic product development
One of the biggest obstacles QYNDA faced was defining modesty, which varies widely among individuals and cultures. This complexity required innovative solutions in the design process.
“Some people see modesty as full coverage with long sleeves and high necklines, while others focus on looser fits that don’t expose the shape of their body,” AlNajem explains. “It’s complex, because modesty means different things to different people.”
Unlike other aspects of athletic wear design, modesty does not adhere to a universal standard. It varies significantly across cultures, personal beliefs, and individual preferences. This variability necessitated QYNDA to provide innovative and flexible design solutions to cater to a wide array of modesty interpretations while ensuring high performance and style.
Innovative materials and technologies
To address these diverse requirements, the brand implemented several creative solutions, such as layerable pieces, advanced materials, and inclusive sizing and fit. For example, QYNDA’s line of pieces can be worn in many different combinations, allowing the wearer to customise their look to adhere to their personal preferences.
The brand is notable in the activewear industry by incorporating cutting-edge materials and technologies that significantly enhance performance and comfort. The brrr° cooling fabric, which is a cornerstone of QYNDA’s strategy, incorporates cooling minerals, active wicking, and rapid drying. In fact, the fabric was taken through rigorous testing. It was found to lower body temperatures by up to 3 degrees Fahrenheit. The additional use of internal mesh for enhanced airflow adds a layer of breathability to each garment.
Navigating the complexities of modesty in activewear design is no small feat, but it does prove that high performance and modesty can indeed coexist harmoniously.
Emphasising sustainability
Sustainability is a core component of QYNDA’s strategy. This commitment to sustainability aligns with global trends and resonates with a growing segment of women athletes who prioritise eco-friendly products.
One of the primary sustainable initiatives at QYNDA is the use of recycled materials in their reusable shopping bag. By integrating eco-friendly fabrics into their designs, the brand reduces its reliance on virgin resources and minimises environmental impact. This practice helps reduce waste and promotes a more sustainable manufacturing process, and QYNDA plans to incorporate this practice into other areas of its lines in the future.
In addition to using recycled materials, QYNDA designs multifunctional products that serve various purposes. For instance, their durable shopping bags can double as gym bags, promoting reuse and reducing the need for single-use products. This multifunctional approach encourages consumers to make more sustainable choices by providing them with versatile, long-lasting items that minimise waste.
Sustainability is crucial to QYNDA as a core value that drives the brand’s overall mission. The company believes that businesses large and small have a responsibility to lead by example in promoting sustainable practices.
“Our commitment to sustainability aims to foster a culture of environmental responsibility,” AlNajem explains.
Integrating sustainability into their business model, QYNDA sets an example for the activewear industry, proving that it is possible to produce high-quality, performance-driven products while being mindful of the environment.
Through its sustainable practices, this modest activewear brand contributes to a more responsible and eco-friendly activewear industry. QYNDA’s initiatives help reduce the environmental footprint associated with clothing production, encourage mindful consumption, and inspire other companies to adopt similar practices.
Future vision
Looking ahead, QYNDA plans to expand its product offerings and continue innovating in design and functionality. The brand aims to cater to more segments of women, ensuring that their activewear needs are met without compromising their values.
By strategically navigating market gaps and addressing customer needs through innovation, sustainability, and community engagement, QYNDA is setting a new standard in the activewear industry.
About QYNDA
QYNDA provides stylish and modest activewear that combines performance, comfort, and elegance, inspired by female athletes’ needs and developed in Kuwaiti. The global brand focuses on empowering women to achieve their sports goals while staying true to their personal values. Shop at https://qynda.com/
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