Naam Creations is rapidly emerging as a leader in the Middle East’s design and build sector, carving out a unique position with its comprehensive range of services and a relentless focus on quality. With over 100 passionate professionals and a proven track record across diverse industries, the company has solidified its reputation as a go-to partner for turnkey design and build solutions.
“We are a complete design and build solutions company with a group strength of 100-plus passionate professionals who take pride in their work,” said Arpit Mehrotra, CEO at naam.
The company’s extensive portfolio includes commercial and retail spaces, office and residential interior design and fit-outs, exhibition stands, kiosks, theming and sculptures, turnkey projects, and bespoke solutions. Having successfully delivered projects for both multinational and local clients in the UAE, Naam Creations prides itself on its ability to deliver hassle-free and professional services that exceed client expectations.
Growth amid Dubai’s expansion
In just three years, Naam Creations has experienced significant growth, achieving a fivefold increase in business. “Interior fit-outs and theming solutions have grown many folds while other services have also seen double-digit growth,” Mehrotra noted.
The broader success of Dubai as a hub for innovation and aesthetics has played a crucial role. “I think the main factor is the growth of Dubai in general, and also consumers are looking at solutions which are architecturally and aesthetically driven, so we try to remain true to our mission of ‘Creating Beautiful Spaces.’”
Embracing technology in design
Naam Creations is at the forefront of integrating technology into its offerings, particularly in exhibition stands and sculptures. “The use of LED digital screens, hyper-immersive technologies like 3D and anamorphic video content, AR, and VR are shaping the future of these categories,” Mehrotra said.
Even traditional art forms such as sculptures are benefiting from innovative approaches. “Many times, especially for sculptures, our clients are happy to explore existing materials with new ways to deliver on their uniquely designed sculptures,” he added.
Trends in the Middle East’s event landscape
As Dubai continues to evolve as a global hub for events and marketing activations, Naam Creations has identified key trends in the industry. “Greater technology integration like drones, AI, AR/VR, and technology-driven human interfaces to increase consumer engagements” are reshaping how brands connect with audiences in the region.
Looking to the future, Naam Creations is poised for further expansion. “What started with seven professionals is today a 100-plus team,” Mehrotra shared.
Plans are underway to move to a larger facility, as the current 15,000-square-foot space can no longer accommodate the growing scale of operations. “We deliver 200-plus projects of different scales in a year and would definitely like that number to grow,” they added. In 2025, the company aims to increase its focus on residential projects, theming solutions, and art and sculpture-related ventures.
The company’s current trajectory is a testament to its commitment to innovation, quality, and customer satisfaction. With an eye on the future and a foundation built on excellence, the company aims to redefine the design and build landscape in the Middle East and beyond.
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