TBO.COM, a prominent global travel distribution platform, has announced a strategic collaboration with WebEngage, a leading marketing automation company. The partnership aims to bring a new level of personalisation to travel services, benefitting both travel agents and customers.
TBO.COM, renowned for its innovative “B2A” (Business to Agents) strategy, is dedicated to empowering travel agents to provide customised and convenient tourism services. With a vast network spanning over a million hotels and 120 countries, TBO.COM has become a significant player in the global travel industry.
WebEngage, known for its marketing automation tools, will play a crucial role in TBO.COM’s digital transformation. By leveraging WebEngage’s automation and AI-ML tools, journey designers, and personalisation engines, TBO.COM seeks to streamline data, gain valuable insights, and offer travellers highly tailored experiences.
Gaurav Bhatnagar, Co-Founder and managing director of TBO.COM, highlighted the potential of this partnership, stating, “Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement. A marketing-automation innovator of WebEngage’s calibre as a solutions provider complements the scale of our operations and aspirations. The partnership will enable us to deliver personalised services to our agents and partners and, through them, a multitude of travellers across the globe.”
Avlesh Singh, Co-founder and CEO of WebEngage, emphasised the importance of marketing automation in travel distribution, stating, “The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective.”
WebEngage, with a portfolio of over 800 global clients and recent funding success, is well-positioned to drive innovation in the marketing automation sector. TBO.COM, with its tech-focused approach, aims to simplify travel distribution by connecting travel buyers and suppliers efficiently.
This strategic collaboration between TBO.COM and WebEngage is expected to redefine travel distribution by introducing enhanced personalisation capabilities. Both companies are poised to make significant strides in improving the travel experience for customers while equipping travel agents with the tools they need to excel in an evolving industry.
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