UAE electronics retailer plans $18m Gulf expansion

E-City expects sales to grow 20 percent in 2018
UAE electronics retailer plans $18m Gulf expansion
By Shayan Shakeel
Sun 04 Feb 2018 02:08 PM

UAE-based consumer electronics retailer, E-City is planning a major expansion across the Gulf in expectation of a growth in sales in 2018.

The AED 67 million ($18.2 million) expansion plan will see it add more stores in the UAE before adding more outlets across the Gulf, particularly in Saudi Arabia and Oman.

“The company will start its expansion in the UAE – specifically in Dubai’s Deira City Centre and three other locations in the UAE,” said Jaouad Dakir, CEO of E-City.

“The KSA is a big market with a fast-growing segment for consumer electronics. Customers are always looking for a trusted and a reliable brand,” he added.

E-City, part of Al Batha Group, recently completed an AED 35 million ($9.53 million) renovation of all its outlets across the UAE. It currently has eight stories across the UAE, in Dubai, Abu Dhabi, Sharjah and Fujairah.

The decision to grow is the result of “positive market forecasts and increased consumer demand”, and the retailer expects sales to grow by 20 percent this year, according to a statement.

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