Dubai shopping mall inks deal for new 18-screen cinema

Al Ghurair Centre says Reel Cinemas will open to the public by the end of 2018
Dubai shopping mall inks deal for new 18-screen cinema
By Staff writer
Wed 14 Mar 2018 04:15 PM

Al Ghurair Centre, the Middle East’s first shopping centre, has signed an agreement with Emaar Entertainment, to operate a new 18-screen Reel Cinemas megaplex.

The cinema, which is set to open its doors to the public in the fourth quarter of 2018, is part of Al Ghurair Centre’s revitalisation plan, with further plans in the pipeline.

The theatres will be housed in a dedicated wing, set across two floors, with a link bridge to the mall. The new project will result in a total of 1,800 seats across 18 screens, offering Platinum Movie Suites, Dine-In Cinema and Dolby Cinemas.

Sultan Al Ghurair, CEO of Al Ghurair Properties said: “We are excited to announce the recent signing that confirms our partnership with Emaar Entertainment.

"This announcement marks the first of several key strategies and developments for the forward-thinking and community driven vision for Al Ghurair Centre and as such, represents the first step in our new revitalisation strategy.”

Damien Latham, CEO of Emaar Entertainment, added: “The agreement to operate Reel Cinemas at this premier mall underpins the distinctive value that we bring to movie-goers and to the shopping malls where we are located.”

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