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Sat 17 Mar 2018 05:37 PM

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ADNOC, Urban ink deal for new Geant service station shops

10 ADNOC Distribution convenience stores will be refitted with the Geant brand in Abu Dhabi, Sharjah and Ajman

ADNOC, Urban ink deal for new Geant service station shops

ADNOC Distribution, the fuels and convenience retailer, has signed an agreement with Urban Foods to open 10 Géant branded stores at service stations across the UAE.

Under the deal, which followed a competitive process, 10 existing ADNOC Distribution convenience stores will be refitted with the Géant brand.

Urban Foods will oversee category management, supply chain and logistics. The rebranded convenience stores will remain owned and operated by ADNOC Distribution, a statement said.

ADNOC Distribution’s acting CEO, Saeed Mubarak Al Rashdi, said: “ADNOC Distribution is determined to improve our convenience store offering as we transform into a more customer-centric company. Therefore, I am delighted that the Géant brand, which is well known globally and in the UAE for quality products and service, will soon feature at ten of our sites.”

Mark Lack, Urban Foods’ senior vice president of Operations, added: “We strongly believe that by bringing the Géant brand to ADNOC Distribution, we will be jointly introducing a compelling proposition for consumers in the UAE who are increasingly looking for improved service, choice and convenience.”

The 10 sites to be refitted with the Géant brand include seven in Abu Dhabi, two in Sharjah and one in Ajman.

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