Kalyan Jewellers filed a complaint after learning that five men were spreading rumours about the company on social media, Whatsapp.
The Dubai Public Prosecution has directed Dubai Police to begin criminal proceedings against five individuals who slandered Kalyan Jewellers, a prominent Indian jewellery manufacturer with showrooms across the GCC.
According to Kalyan, the five Indian nationals, used social media platforms to circulate rumours that the gold sold by the brand is impure and fake. One of the men has admitted to investigators that he slandered the company online.
Investigations into the other four men are ongoing, Kalyan Jewellers said in a statement.
In the statement, Kalyan said that it filed a complaint after learning that the “maligning posts” were being made on several social media platforms, as well as through Whatsapp.
The jewellery firm immediately refuted the claims through a statement on their various social media handles.
“It is very reassuring to see the steps taken by the Dubai Police to contain the social media abusers,” Kalyan Jewellers chairman and managing director T.S Kalyanaraman said.
“This is evidence enough for the perpetrators to know that social media slandering will not be taken lightly.”
Kalyanaraman noted that a brand’s reputation is “built over the years by the contribution and hard work of many people” and that social media slander has a “deep impact on the emotions of all those associated with the brand and the company.”For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.