69% prefer to pay for ADNOC fuel station premium service

Results from free trial period of ADNOC Flex reveals strong demand for new service
69% prefer to pay for ADNOC fuel station premium service
By Sam Bridge
Sat 05 May 2018 10:08 AM

ADNOC Distribution, the UAE’s largest fuel and convenience retailer, has released early results from a free trial period of ADNOC Flex which shows customers are embracing the new choice of services.

Twenty service stations in Abu Dhabi began a free trial period last week, where a Premium Service and a Self-Serve option is offered, while another 20 stations rolled out ADNOC Flex on Sunday.

Since last Wednesday, 157,000 transactions have occurred at the 40 ADNOC Flex stations with 69 percent of customers choosing the Premium Service and 31 percent taking the Self-Serve option.

Saeed Mubarak Al Rashdi, ADNOC Distribution’s acting CEO, said: “The early results of the ADNOC Flex free trial period are encouraging and clearly show that customers, while still familiarizing themselves with the new fueling options, like the greater choice of fuel services.

"Staffing levels have been increased at ADNOC Flex stations and our attendants have been assisting customers to understand and choose the service that best suits them.”

He said the new service is being rolled out in Abu Dhabi first before being introduced in other parts of the UAE.

Nasser Al Hammadi, ADNOC Distribution’s chief retail officer, added: “It’s still early days, and we will be rolling ADNOC Flex out to many more stations over the coming months, but the results to date are certainly encouraging.”

When fully introduced, customers who choose the Premium Service option will receive an enhanced level of customer service, promotional products, discounts on other ADNOC Distribution products and services and exclusive deals from partners.

The elderly and people of determination will be exempt from the Premium Service fee.

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