Mondelez says factory to produce iconic brands, including Oreo cookies and Barni soft cakes, for local consumers
Mondelez International on Monday inaugurated a "factory of the future" in Bahrain, part of a $90 million investment in a biscuit manufacturing plant.
The company said the factory produces iconic brands, including Oreo cookies and Barni soft cakes, for local consumers and serves as a hub for exports to the Gulf region, the Levant and Africa, reducing delivery costs and improving product freshness.
The 250,000 square metre manufacturing facility, which has a production capacity of nearly 45,000 tons per year, is located alongside Mondelez International’s existing manufacturing site, which has been producing Kraft cheese and Tang powdered beverages since 2008.
Maurizio Brusadelli, executive vice president and president, Asia Pacific, Middle East and Africa, Mondelez International, said: “The Middle East and Africa are priority markets for us, and we’re confident in our selection of Bahrain as the preferred location for our plant, due to its business-friendly environment, skilled local workforce and excellent transport links, all of which will be instrumental to the success of our growth plans.”
Daniel Myers, executive vice president, Integrated Supply Chain, Mondelez International, added: “This investment in Bahrain is a great example of how we’re building a world-class supply chain, with factories of the future in strategic locations around the world.”
The new plant creates about 150 direct jobs and helps sustain over 12,000 more indirect jobs in the local economy through its two plants, the company said.